Thursday 17 October 2013

Trainer Advertisment

I have made this advertisment for 'Streets' high tops. The high tops I chose are gold, black, stylish and expensive looking. I decided to contrast the dear appearence of the trainers with a urban/ New York theme. The background is a black and white graffiti wall - something commonly seen in the concrete jungle of urban areas. I added a image of the head of the Statue of Liberty to give the trainers and advert a look of added significance. Following this, the trainer brand and slogan are in different shades of green to match the image, however, this is mainly to represent the colour of money - which reflects the gold, expensive looking high tops the advert aims to sell. The slogan 'Urban Walk' compliments the description 'hard wear high tops with urban style' - this conveys that the trainers can take the hard, rubble coated street of urban areas, whilst maintaining the stylish, rich appearence of whoever is wearing them. The image of the high tops themselves are the main image of the advert, placed in the lower middle of the poster. It is also the biggest image, portraying the main focous of the advertisment.

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